Sports data technology provider Genius Sports Group has secured the exclusive rights to collect official Serie A betting data in stadia from the start of the 2019/20 season.
The data will be captured using the group’s advanced pitchside technology and distributed instantly as a live feed to licensed sportsbook operators outside of Italy via Genius Sports’ betting arm Betgenius.
The company said that Betgenius will offer sportsbooks and their customers access to premium content while providing the [...]