Incentive Games has announced the appointment of Ahmed Baker as the company’s new chief commercial officer.
Baker joins the B2B game provider after almost two years at software development and services company Arrise, where he served as director of business development.
He has also served at the likes of Pragmatic Play, NetEnt, Betfair, Rank Interactive and William Hill.
“I’m thrilled to join Incentive Games at such an exciting time,” Baker said of his new role. “I look forward to contributing to the growth of the company and working with the team to replicate the success of their free-to-play games in the real money space.”
John Gordon, chief executive of Incentive Games, commented: “We are thrilled to welcome Ahmed to the executive team. His experience, strategic vision, and proven ability to drive growth make Ahmed a perfect fit for our new chief commercial officer. We are confident that he will be key to our continued success.”