Allwyn names new brand and marketing director for UK National Lottery

Incoming UK National Lottery operator Allwyn has appointed Steve Parkinson as brand and marketing director.

Parkinson joins Allwyn after sixteen years’ service with the UK division of German multimedia conglomerate Bauer Media Group, where he oversaw the growth and development of radio brands including Kiss, Magic, Absolute Radio, Jazz FM, and Planet Rock.

He most recently served as head of strategic partnerships and events, where he was also the executive lead for national charity, Cash for Kids.

“I’m delighted to be joining Allwyn at such an important time as we approach the start of the fourth National Lottery licence period,” said Parkinson. “The National Lottery is a huge part of UK life and contributes so much to society through Good Causes funding - so to come on board at the very beginning of a new era, with a new operator, is incredibly exciting.”

Parkinson takes over as brand and marketing director from Ivor Burns, who will be stepping down in April after 14 years with The National Lottery under Camelot.

“In Steve, we have appointed a proven marketing leader who has been integral to the development and growth of key media brands,” said Allwyn chief commercial officer Lucy Buckley. “We’re excited about what he can bring to Allwyn and The National Lottery, with his wealth of experience in senior marketing roles.

“We’re hugely grateful to Ivor for everything he’s done for The National Lottery and would like to thank him for his enormous contribution. We’ll continue to benefit from his expertise right up until April as he hands over the reins to Steve - but he leaves The National Lottery’s brands in great shape.”

Parkinson’s appointment comes as Allwyn prepares to take over the operation of the UK National Lottery in February.