Buzz Bingo integrates Future Anthem’s Amplifier AI solution

British retail and online bingo operator Buzz Bingo has signed up to Future Anthem’s real-time player personalisation solution across its operations.

Buzz Bingo’s integration includes a game lobby recommendation system that personalises content suggestions for players and can differentiate between the multiple stages of the player lifecycle on a 1-to-1 basis.

“Integrating Amplifier AI into Buzz Bingo’s day-to-day operations not only emphasises the importance of real-time personalisation but shows that if operators are to succeed and grow in a hyper-competitive market, they must embrace AI and its ever-growing capabilities,” said Future Anthem chief data officer Chris Conroy.

Buzz Bingo head of product, slots and games David Swaine added: “Real-time personalisation is a game-changing innovation that will materially improve the way we interact with our players and help improve retention. We are thrilled to be working alongside Future Anthem - true leaders in the field when it comes to leveraging data using technology and AI.”