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IGT offers insights into DoubleDown player behaviour

11th December 2013 10:17 am GMT

International Game Technology's social gaming division DoubleDown Casino has released what it claims to be the industry’s first Social Casino Index, designed to give the sector deeper insights into player behaviour and player profiles across the US.

IGT Interactive’s vice president of global marketing John Clelland explained that the company had launched the Index as part of its commitment to “always seeking to better understand [its] players and their preferences.”

“The Social Casino Index gives the gaming [...]

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