Light & Wonder rolls out new Willy Wonka-branded online slot

Gaming supplier Light & Wonder has launched a new digital version of its popular Willy Wonka: World of Wonka slot game as part of its continuing omni-channel strategy.

The first game to be released through an expanded multi-year global licensing partnership with Warner Bros. for the Light & Wonder content aggregation platform, Willy Wonka: World of Wonka will be initially available to players in the UK and Europe and leverages iconic characters and moments from the popular 1971 movie, Willy Wonka and the Chocolate Factory.

“Willy Wonka: World of Wonka is a casino-floor favourite that has achieved legendary status in the United States and beyond,” said Light & Wonder vice president of game development Rob Procter. “Our in-house teams have done a fantastic job packing this new digital version with all the fun of the original.

“It’s a hugely exciting moment to be able to deliver a Wonka experience to our operator partners in the UK and Europe and we are sure their players will respond very positively. The launch is also very significant in presenting our omni-channel vision and we look forward to delivering more games from the franchise in the months ahead.”

In the base game, the Oompa Loompa feature expands the column of reels while adding paylines, two or more columns are covered by Wild Reel symbols.

The Wonka Wheel offers prizes ranging from credit values to features, with players awarded up to 12 Free Spins, the Chocolate River Bonus, or additional bet multiplier awards.

The Golden Ticket Bonus grants players a chance to find the elusive big prize, with a maximum win of 500x up for grabs.

A series of further Willy Wonka-themed titles are scheduled to be rolled out on Light & Wonder’s aggregation platform across a variety of gaming verticals in the coming months, including the first ever live casino title to feature the brand.

Shares in Light & Wonder Inc (NASDAQ:LNW) were trading marginally 0.36 per cent lower at $77.81 per share in New York earlier Wednesday.