Soft2Bet has made its first foray into Romania’s regulated iGaming market with the launch of its new sports betting and casino brand Don.ro.

Don.ro utilises Soft2Bet’s recently launched Motivational Engineering Gaming Application (MEGA), which uses gamification technology to drive engagement and revenue.

Soft2Bet secured licence approval in Romania in July.

“We are proud to introduce Don.ro to the vibrant Romanian gaming community,” said Soft2Bet chief product officer Yoel Zuckerberg. “Our mission is to deliver an unparalleled gaming experience, and Don.ro embodies that vision. We’re confident that it will become the go-to platform for players seeking quality, variety, and excitement.”

Don.ro is the latest brand from Soft2Bet, which has also developed brands such as Betinia, Yoyocasino and CampoBet.