Play’n GO partners William Hill in Italy

Play’n GO has expanded its presence in Italy’s regulated online casino market through a new partnership with 888-owned William Hill.

Play’n GO already provides its games to William Hill in a number of markets, including its first retail game earlier this year in the United Kingdom with the launch of Book of Dead on William Hill’s fixed odds betting terminals (FOBTs).

With this latest agreement, William Hill players in Italy gain access to Play’n GO’s entire slot portfolio, including Book of Dead, Rise of Olympus and Tome of Madness.

“The Italian market is very important to Play’n GO, and we’re pleased to continue our growth in the region with William Hill, who we’ve already had enormous success with around the world,” said Play’n GO sales leader for LatAm and Southern Europe Michele Stefanelli. “We’re committed to providing Italian players with the best online casino experience possible, and this partnership with William Hill is another big step in that direction.

“We’re confident that William Hill’s Italian players will love the opportunity to engage with our content, and we look forward to many years of success together.” 

William Hill Italy head of commercial Valerio Micchio added: “We’re excited to add Play’n GO games to our portfolio, and view them as a natural partner to expand our presence in the region.

“Our already-existing relationship points towards further success here in Italy, and we’re pleased to welcome a company who are as equally committed as we are to providing a safe, exciting experience to players everywhere.”