Betsson-owned sports betting operator betFIRST has launched a new online casino in Belgium in partnership with Middelkerke Casino.
After becoming the first operator to obtain an online sports betting licence in Belgium back in 2011, betFIRST aims to become the leading operator in the country with its recently obtained A+ casino licence.
Launched in partnership with Partouche Group’s Middelkerke Casino, Betfirstcasino.be features a range of slots, table games and live casino.
“betFIRST already boasts the best performing and fastest sports-betting app in the Belgian market, and we aim to replicate this success with the most extensive mobile casino offering in Belgium,” said betFIRST CEO Alexis Murphy.
Betsson Operations CEO Jesper Svenssen commented: “We acquired a market leader in Belgium last summer, and we are delighted that we are already able to add further value for the business through this unique partnership.”
Partouche CEO Fabrice Paire added: “We will soon be opening what will be the most iconic casino in Belgium, housed in the landmark building constructed by the municipality of Middelkerke. It is only right that we partner with the leading Belgian betting and gaming operator to make a success of this new venture in both the physical and online world.”