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Caesars to pursue aggressive social expansion strategy

8th May 2014 8:05 am GMT

Caesars Interactive Entertainment (CIE) has pledged to continue its aggressive acquisition strategy to sustain the growth of its social gaming business after posting strong advances in the first quarter of 2014.

The operator posted an 82.4 per cent increase in interactive revenues, which rose to $124.2m, with average monthly paying users up 70 per cent to 511,000 and average revenue per daily active user (ARPDAU) up to 24 cents.

CIE bolstered its social casino portfolio with the [...]

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