Future Anthem has entered into a new partnership with Bede Gaming to supply the operator with its real-time personalisation product, Amplifier AI.

This deal will see Bede Gaming integrate the product into its core gaming platform, allowing its player base to access a number of benefits and a more personalised player experience across single-player journeys.

The operator said the deal highlights its desire to enhance its gaming platform and drive an improved player experience.

Leigh Nissim, CEO of Future Anthem, said: “We enjoy working with progressive companies like Bede who are championing innovative technology.

“In a very short period, we’ve established a shared vision that will make it quick and simple for their customers to benefit from Amplifier AI’s personalisation products.

“This collaboration offers significant potential to improve and innovate player experiences, something that all operators should strive for as the race to real-time personalisation heats up.”

Colin Cole Johnson, CEO at Bede Gaming, added: “We are delighted to partner with Future Anthem to integrate the latest iteration of its advanced personalisation product into our platform.

“Leigh has built a fantastic team, and we are looking forward to delivering the benefits of this collaboration to our customers, as Amplifier AI will elevate our offering further.

“There is no doubt this partnership will lead to future developments, with both companies keen to remain at the forefront of iGaming innovation.”