Malta-based CRM solutions provider Fast Track and gaming supplier Pragmatic Solutions have agreed an expanded partnership.

This will see Fast Track’s CRM capabilities integrated with Pragmatic Solutions’ player account management (PAM) system to enable operators to enhance their player engagement and operational efficiency.

“We are delighted to strengthen our partnership with Pragmatic Solutions, a company known for its commitment to excellence and innovation,” said Simon Lidzén, co-founder and CEO of Fast Track.

“By integrating our next-generation CRM with Pragmatic’s outstanding PAM platform, we will be able to enhance the player experience and help operators achieve greater engagement and operational efficiency.”

Ashley Lang, CEO of Pragmatic Solutions, commented: “Fast Track’s extended services align perfectly with our dedication to offer our clients the most cutting-edge marketing tools to accelerate their business growth.

“Combining our PAM platform’s expansive capabilities with Fast Track’s complete CRM solutions, operators can boost retention and loyalty for their multiple brands in a unique, personalised manner.”