NASCAR, the National Association for Stock Car Auto Racing, has signed up DraftKings as its official daily fantasy sports partner, with the operator to launch new branded games as part of a three-year agreement.
DraftKings will have access to a direct data feed from NASCAR Digital Media containing real-time statistics, allowing it to offer up-to-date information on races and drivers for daily fantasy sports games.
It will also launch games and statistics on DraftKings’ mobile applications, offering [...]
