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Endemol Games renews Deal or No Deal licensing agreement with Playtech

19th February 2016 9:37 am GMT

Endemol Games, a subsidiary of TV production company Endemol Shine UK, has renewed its brand licensing agreement with Playtech for the Deal or No Deal Bingo game.

The new three-year agreement gives Playtech the exclusive right to Deal or No Deal Bingo in the UK market. 

The Deal or No Deal brand has proved to be a popular piece of intellectual property for a number of gaming operators, with a social bingo variant launched by Plumbee alongside free-to-play and real-money [...]

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