Endemol Games, a subsidiary of TV production company Endemol Shine UK, has renewed its brand licensing agreement with Playtech for the Deal or No Deal Bingo game.
The new three-year agreement gives Playtech the exclusive right to Deal or No Deal Bingo in the UK market.
The Deal or No Deal brand has proved to be a popular piece of intellectual property for a number of gaming operators, with a social bingo variant launched by Plumbee alongside free-to-play and real-money [...]
