IWG and BCLC launch Set for Life omnichannel eInstant game

Canada’s British Columbia Lottery Corporation (BCLC) has expanded the range of games available at PlayNow.com with the launch of its first eInstant game with an annuity prize.

Developed by Instant Win Gaming (IWG), Set for Life has been rolled out for online play, mirroring the retail version of the game which offers a top prize of $1,000 a week for 25 years.

“BCLC is excited to enhance its lottery business and drive greater growth through cross-channel play with one of its most beloved brands,” said BCLC director of enterprise games Charlene Nielson. “This is a great example of how we are leveraging our popular retail brands to create engaging and entertaining omnichannel experiences for our players.”

Omnichannel versions of the Set for Life game are now available in the Canadian provinces of British Columbia and Manitoba, which leverages BCLC’s PlayNow.com iGaming platform.

“We are delighted to be working with BCLC to bring this popular retail brand to PlayNow.com,” said Jason Lisiecki, executive vice president of global at IWG. “We have a long track record at developing online adaptations of popular scratch off games, which help lotteries introduce retail players to the digital channel.”

IWG has launched over 70 titles since going live with BCLC in 2018.