Scientific Games has launched a new Players’ Club Rewards program for the South Carolina Education Lottery (SCEL).
The achievement-based program offers the lottery a host of new features, including enhanced customer relationship management (CRM) services and business tools, enabling SCEL to create powerful player engagements and personalized experiences.
The launch marks Scientific Games’ eighth comprehensive rewards program currently in market.
“We’re excited to launch the new Players’ Club Rewards Program which supports all instant and draw game tickets [...]
