Scientific Games adds Bwloto and Random State to SG Content Hub

Scientific Games has expanded its SG Content Hub and Partner Program with the addition of two new studios, Bwloto and Random State.

The company has now signed up seven lottery-focused game studios as partners, providing content to more than 30 iLottery customers globally, in addition to games from its own SG Studios.

“Scientific Games welcomes Bwloto and Random State to the SG Content Hub and Partner Program,” said Scientific Games vice president of digital games Steve Hickson. “Both are highly respected digital content providers, and we look forward to offering a selection of their unique games to our iLottery customers worldwide through the SG Content Hub.

“Our goal is to continually provide our customers with high-performance games that drive incremental growth in their iLottery business.”

Based in Reykjavik, Iceland, with lottery customers in Canada and Europe, Bwloto specialises in longer, yet quicker play eInstant games customized for individual lotteries and adapted for local regulatory environments.

“We are thrilled to become a member of the SG Content Hub and Partner Program, as it allows us to expand our reach and get our games into the hands of more players across various markets,” said Bwloto CEO Ivar Hermann Unnthorsson. “This partnership aligns perfectly with our mission to offer players around the world an unforgettable gaming experience.”

Random State is based in Göteborg, Sweden, and aims to merge iLottery games with casual gaming experiences.

“We at Random State are excited to join the SG Content Hub and Partner Program,” said Random State CEO Mattias Westholm. “This partnership represents a significant milestone in our quest to deliver innovative, world-class gaming experiences to players globally. By merging iLottery with casual gaming, we are setting a new standard in the industry.”