Michigan Lottery’s online platform is now exclusively powered by Aristocrat Interactive, having launched in 2014 through NeoPollard Interactive
Aristocrat Interactive has launched a new iLottery platform for the Michigan Lottery under a new six-year agreement.
Michigan launched its iLottery program in 2014 in partnership with NeoPollard Interactive (NPi), a joint venture between Pollard Banknote and NeoGames (now part of Aristocrat Interactive).
Following the expiry of the existing NPi contract, the iLottery is now powered solely by Aristocrat Interactive, which becomes the primary technology and services provider for one of the most successful iLottery programs in the United States.
The comprehensive rollout enables the Michigan Lottery to leverage Aristocrat Interactive’s full end-to-end iLottery ecosystem, including the NeoSphere player account management platform and a portfolio of eInstant games and draw-based games from NeoGames Studio.
“The successful launch of our full iLottery solution in Michigan marks a significant milestone in our 12-year relationship with one of the most successful lotteries in the United States,” said Chris Shaban, managing director of Aristocrat Interactive iLottery. “By deploying our latest technology and managed services, we are providing the Michigan Lottery with the tools to further their position as a trailblazer in iLottery.
“Our focus remains on delivering a seamless experience for players that prioritizes responsible gaming and drives the incremental revenue to support public education across the state of Michigan.”
Aristocrat Interactive has also opened an office in Lansing, with more than 60 dedicated digital and lottery specialists to support the Michigan iLottery among other programs.
Shares in Aristocrat Interactive parent company Aristocrat Leisure Ltd (ASX:ALL) closed 0.99 per cent lower at A$60.79 per share in Sydney Friday.