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Finland’s Veikkaus to launch new Genera geolottery product

8th May 2014 11:13 am GMT

Finland’s state-owned gaming operator Veikkaus is to launch a new daily geolottery game, a product created and licensed by Swedish lottery supplier Genera Networks.

The game is officially known as Nabor, but has been renamed Nabolaget (which means ‘The Neighbours’ in Finnish) for Veikkaus.

It sees players participate using their home address. Winners are drawn in a raffle, with secondary prizes distributed among ticket holders who live closest to the main prizewinner.

Nabolaget will be accompanied by a primetime TV [...]

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