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Scientific Games unveils advanced instant scratch game facility in Atlanta

19th April 2024 8:21 am GMT

Scientific Games is enhancing its instant scratch game production capabilities with the opening of a new facility at the company’s metro Atlanta global headquarters.

The launch follows a $65 million investment in its instant game production technology, with the facility now producing scratch games for the company’s global lottery customers.

“The most important benefit this advanced technology offers our lottery customers worldwide is Scientific Games’ ability to accelerate instant scratch game innovations to excite existing and future players and deliver games faster, ultimately to help lotteries generate monies for the causes they support,” said John Schulz, president of Americas and global instant products for Scientific Games.

According to Scientific Games, its instant products represent 70 per cent of global retail lottery sales, with the company supplying 114 government-regulated lotteries worldwide with scratch games.

“Scientific Games has invested in the most advanced instant game production technology in the lottery industry today as part of our long-term plans to serve our global lottery customers,” continued Schulz. “We are committed to continued investment to evolve scratch game play for responsible consumer entertainment experiences.

“As a trusted supplier to the world’s government lotteries, we understand our role to help ensure their instant game business remains strong and innovative while growing responsibly to fund vital good cause programs.”

The new technology’s enhanced capabilities offer lotteries more flexibility to plan and quickly produce games featuring specialty finishes and unique playstyles.

The company uses recyclable paper, water-based inks and energy-efficient production processes as part of its environmental stewardship.

“Our people are the reason Scientific Games continues to produce the top-performing scratch games in the world,” added Schulz. “They are truly experts in all aspects of the scratch game development process, starting with consumer insights that guide game design and planning, which then leads to secure programming and production, followed by robust performance measurement analytics.

“Their passion shines through every day and it’s why we are able to offer this advanced, new technology for our industry.”

Scientific Games developed the first secure instant scratch game in 1974 and currently has five instant game facilities across four continents.

PHOTO (left to right): Georgia Lottery Corporation CEO Gretchen Corbin, Scientific Games vice president of instant game production Joe Bennett, and Scientific Games CEO Pat McHugh.