NASDAQ-listed 500.com has signed a strategic partnership with China Mobile to become the sole provider of online sports lottery products to the state-owned telecommunications company’s Points Mall online marketplace.
The China Mobile Points Mall is an online marketplace which allows the company’s 770m subscribers to redeem loyalty points.
The deal with 500.com will see customers able to purchase online sports lottery products using loyalty points. Approximately two-thirds of these subscribers have previously redeemed loyalty points on [...]
