Fast Track

500.com signs new China Mobile deal for online lottery products

7th August 2014 2:06 pm GMT

NASDAQ-listed 500.com has signed a strategic partnership with China Mobile to become the sole provider of online sports lottery products to the state-owned telecommunications company’s Points Mall online marketplace.

The China Mobile Points Mall is an online marketplace which allows the company’s 770m subscribers to redeem loyalty points. The deal with 500.com will see customers able to purchase online sports lottery products using loyalty points. Approximately two-thirds of these subscribers have previously redeemed loyalty points [...]

Continue reading

Subscribe for full access to Gaming Intelligence including premium news content, feature articles, news archive, company profiles and more. Includes subscription to the print edition of GIQ magazine and postage.


Already a subscriber or registered user? Login

Skywind Group
Pragmatic Solutions