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Deutsche Sportlotterie seals trio of partnerships

26th November 2014 7:46 am GMT

Germany’s Deutsche Sportlotterie (DSL) has stepped up preparations for its launch in January with the signing of three new partners and a shirt sponsorship deal with basketball team ALPHA Basketball Düsseldorf.

DSL has agreed partnerships with Zurich Insurance, broadcaster Sky, and sports marketing agency Jung von Matt/sport, with each associate partner taking on a key role in helping to promote the organisation.

Zurich will provide the DSL with financial support and work on promotional activities through its [...]

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