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Camelot steps up digital transformation with eGain deal

5th February 2016 7:01 am GMT

UK National Lottery operator Camelot is looking to revamp its customer services as part of its digital transformation initiative by launching a new solution provided by cloud-based customer engagement specialist eGain.

The UK National Lottery has over 7m players, making its national-lottery.co.uk site one of the top ten ecommerce websites in the country. However much of its customer service is still provided over the telephone, something the eGain partnership is designed to [...]

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