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Camelot steps up digital transformation with eGain deal

5th February 2016 7:01 am GMT

UK National Lottery operator Camelot is looking to revamp its customer services as part of its digital transformation initiative by launching a new solution provided by cloud-based customer engagement specialist eGain.

The UK National Lottery has over 7m players, making its national-lottery.co.uk site one of the top ten ecommerce websites in the country. However much of its customer service is still provided over the telephone, something the eGain partnership is designed to change.

eGain has deployed its [...]

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