Zeal Network subsidiary MyLotto24 has taken the first step in its international expansion plans with the launch of its online lottery betting service in Ireland.
The launch follows last year's licence approval from Ireland's Revenue Commissioners, the body responsible for regulating online gaming, with MyLotto24 describing the launch as a perfect example of the company’s focus on its internationalisation strategy to expand into “new marketable territories.”
"Lotto and betting have a long tradition in Ireland,” said Allan Turner, country [...]
