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Pennsylvania Lottery partners Income Access to drive iLottery registrations

7th June 2018 12:29 pm GMT

The Pennsylvania Lottery has partnered digital marketing specialist Income Access to offer an affiliate programme for its newly-launched online service.

The Lottery is encouraging lottery retailers to join the programme, and is also accepting applications from individuals and businesses to promote its online products.

The programme will be hosted on the affiliate platform provided by Income Access, Paysafe Group's marketing technology and services subsidiary, and will be managed by the supplier's in-house affiliate team. This team is already active in the US [...]

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