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UK launches consultation to amend lottery advertising rules

29th November 2019 6:31 am GMT

The UK’s Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) have opened a public consultation into proposed new rules regarding the use of children and young people in lottery advertising.

Existing rules prevent lottery ads from featuring people under the age of 25 in a significant role when the ad contains an explicit encouragement to purchase lottery products. There is an exemption for ads that exclusively feature the good causes that benefit from a lottery and do not [...]

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