Pollard Banknote partners Abacus Solutions to drive in-lane retail lottery sales

Toronto-listed lottery supplier Pollard Banknote has partnered Abacus Solutions International to develop a new in-lane retail lottery solution for its customers.

The agreement will see Pollard Banknote integrate its scanACTIV solution with Abacus’ Fusion platform, enabling retailers to market and sell instant lottery tickets at the register or at self-checkout stands without requiring lottery terminals or staff.

The solution will enable retailers to drive instant lottery sales by placing the mostly impulse-driven purchases in-lane, directly in view of consumers.

“By collaborating with Abacus to integrate into their transaction gateway, we believe that our new and fully customizable in-lane retail solution can meet the needs of any lottery ready to expand its retail landscape in an entirely new fashion, and help drive additional revenue along the way,” said Pollard Banknote executive vice president of sales and customer development Jennifer Westbury.

“As a company, we have always focused on being at the forefront of innovation and the pursuit of retail excellence and look forward to continuing to execute on this vision with our new partnership with Abacus.”

Abacus CEO Simon Butler commented: “The Abacus technology enables lottery tickets to be purchased at any point-of-sale terminal, extensively increasing the lottery terminal footprint at a minimal cost. Integrating Abacus technology offers lotteries huge growth potential and keeps the lottery on the radar of customers.

“Our research shows that, in supermarkets in particular, only around 5 per cent of customers visit the area of the store where the lottery terminal is located. An in-lane solution puts the lottery in front of 100 per cent of the store’s customers and fits into their existing shopping behaviour.

“Working with Pollard Banknote and their new, innovative instant game products is an exciting opportunity and we look forward to launching this solution in the very near future,” he added.

Shares in Pollard Banknote Ltd (TOR:PBL) closed up marginally by 0.24 per cent at CAD$17.03 per share in Toronto on Wednesday.