BetMakers secures contract extension with William Hill

BetMakers Technology has agreed a contract extension to continue providing its Price Manager fixed odds betting solution to William Hill.

The extended commercial agreement with William Hill includes BetMakers’ all-in-one fixed odds wagering solution and data services from a variety of rights holders and content providers, as well as BetMakers’ own form database.

“BetMakers’ Price Manager platform and data services play a crucial role in enhancing William Hill’s offering both online and in retail. These services power and reinforce our top-tier Racing Product, spanning across all three codes, both nationally and globally,” said Mark Howarth, director of racing at William Hill. “This collaboration enables us to provide an unparalleled experience to our valued customers.”

Joey Carroll, director of business development and partnerships at BetMakers, commented: “BetMakers is very pleased to continue our strong relationship with William Hill. The extension of this agreement serves as a strong testament to the power and evolution of our Price Manager solution and we are excited about working with William Hill to develop further solutions that ensure their ongoing success in the dynamic world of Racing.”

Shares in BetMakers Technology Group (ASX:BET) gained 13.41 per cent to close at AUD$0.093 per share in Sydney Friday.