White Hat Gaming has deployed its PAM iGaming platform with Bally’s Corporation in New York, marking its sixth launch with the operator in the past three months.
Players in New York are the latest to be able to enjoy Bally’s enhanced sportsbook offering after recent rollouts in Indiana, Colorado, Virginia, Arizona and Ohio.
White Hat’s solution is underpinned by its Traveling Walet functionality, which allows online customers of Bally’s to access their same app, account balance, bonuses and loyalty offers across multiple states for a simplified user experience.
“Delivering our PAM to Bally’s across six states in under three months is an incredible achievement,” said White Hat Gaming CEO Phil Gelvan. “It speaks volumes about our ability to move fast in this industry and provide operators with the tech stack required to launch quickly and smoothly.
“Our hard work in supporting the Bally’s team is far from over with more state launches planned. It’s an exciting period for us as we continue to grow our US footprint in record time.”
White Hat Gaming is expected to announce further state rollouts with Bally’s across the US in the near future.
“The team at White Hat Gaming has done an incredible job in facilitating numerous state launches in quick succession,” said Bally’s CEO Robeson Reeves. “They have accelerated our growth strategy as we look to strengthen our online footprint alongside the existing retail presence we hold.
“We are thoroughly looking forward to revealing more launches over the coming weeks, as we continue to build on our mission to become the premier, full-service, vertically integrated casinos and resorts, online sports betting, and iGaming company.”