Genius Sports agrees new long-term partnership with FIBA

New York-listed sports data provider Genius Sports has expanded its long-term partnership with basketball world governing body FIBA.

The new agreement designates Genius Sports as FIBA’s official data and video capture and production partner, as well as the governing body’s official innovation and technology services partner, for a 10-year term between 2025 and 2035.

This will see Genius Sports deliver its computer vision technology and AI-powered capabilities to basketball leagues and National Federations around the world, automating official data collection, live video production and optical player tracking.

“For almost 20 years, FIBA and Genius Sports have joined forces in developing the most innovative tools for Leagues and National Federations across all levels of basketball,” said FIBA secretary general Andreas Zagklis. “Through this automated solution, our objective is to assist National Federations and Leagues to increase their reach and revenue and at the same time, reduce costs.

“We’re delighted to expand our partnership with Genius Sports to achieve this goal and equip the FIBA Family with first access to this cutting-edge technology in basketball.”

Genius Sports CEO Mark Locke added: “We’re thrilled to expand our landmark partnership with FIBA, equipping Leagues and National Federations with state-of-the-art technology to transform how their fans, coaches, officials, broadcasters and sponsors interact with live data and video.

“Powered by our unique AI-driven system, Leagues and National Federations at all levels of basketball will be able to automate data and video collection and utilise the highest quality player and team tracking data.”

Since 2004, Genius Sports and FIBA have provided over 200 leagues and National Federations worldwide with both FIBA LiveStats and FIBA Organizer, helping to collect official play-by-play statistics.

Shares in Genius Sports Ltd (NYSE:GENI) closed 6.84 per cent higher at $5.78 per share in New York Wednesday.