Novig debuts US online sportsbook with Colorado launch

New York-based sports betting operator Novig has gone live in the United States for the first time after launching in Colorado.

After securing licence approval from the Colorado Division of Gaming last October, Novig has launched its online sportsbook in the Centennial State through a market access deal with Full House Resorts and its Bronco Billy's Casino property in Cripple Creek.

“We're thrilled to introduce our commission-free sports betting app to the vibrant community of Colorado,” said Novig CEO Jacob Fortinsky. “Novig is committed to delivering a seamless and cost-effective platform that enhances the enjoyment of sports betting.

“Using Novig really should be a no-brainer for sports bettors: we're offering the same betting experience users are accustomed to, but better prices, faster in-game trading, more transparency, and a number of innovative features like liquidity screens, position tracking, and partial cash outs.”