Rush Street Interactive extends LatAm reach with Peru launch
30th July 2024 10:49 am GMTRush Street Interactive (RSI) has launched its RushBet online casino and sportsbook in Peru following license approval.
The launch in Peru adds to RSI's existing Latin-American operations in Colombia and Mexico, as well as in its home market of the United States.
RSI chief executive Richard Schwartz emphasized the role the Peru launch will play in helping the company become one of the most significant operators across the Americas.
“This move allows us to leverage our proven operational expertise in Latin America, particularly the brand equity and operational efficiencies we've built in the region over the past six years. Importantly, Peru shares key media markets with Colombia.
“We expect Peru to become a key component of our Latin American portfolio, complementing our operations in Colombia and Mexico and providing a platform for potential further expansion in the region.
“Our success in Colombia, where RushBet has become a top-tier brand, has provided us with invaluable insights into Latin American player preferences," Schwartz added.
“We're excited to bring this expertise to Peru, where we see significant potential for growth in both online casino and sports betting segments. This launch is not just about entering a new market; it's about building on our vision to create an engaging, unique online gaming experience across the Americas."
Shares in Rush Street Interactive Inc. (NYSE:RSI) closed 1.26 per cent lower at $10.21 per share in New York Monday.