Pragmatic Play has rolled out its sportsbook product in the United Kingdom for the first time in partnership with DAZN Bet.
The launch follows the successful deployment of the Pragmatic Play Sportsbook with DAZN Bet in Spain last November and in Germany earlier this year.
Utilising Pragmatic Solutions’ player account management (PAM) platform, customers of DAZN Bet UK can now benefit from pre-match and in-play data, player props and bet builders, as well as the recent addition of a new horse racing product.
“Entering the UK market with a competitive sportsbook product was an early ambition of ours, and we are proud to achieve this latest milestone hot on the heels of our horse racing launch,” said Pragmatic Play senior vice president of sports Gareth Crook. “The UK is arguably the most competitive and mature sports betting market of them all.
“Extending Pragmatic Play’s partnership with DAZN Bet into new territories and with new product launches strengthens our respective growth plans. So far, the early signs for our UK launch are highly positive.”
DAZN Bet managing director of Germany, Austria, UK & new markets, Daniel Berthold, commented: “Launching our new sportsbook in the UK is a major milestone for DAZN Bet and aligns perfectly with our mission to deliver an innovative, dynamic, and engaging sports betting experience to our UK customers, building on the strong foundation we’ve established in Spain and Germany.
“This step allows us to bring our unique proposition to the UK and supports our growth ambitions in this highly competitive market.”