Britbet Racing has extended its long-standing betting partnership with the UK Tote Group through to October 2030.
The deal will allow the Tote to continue offering on-course pool betting services across most of Britbet’s 55 racecourses, excluding Arena Racing Company racecourses within the Britbet network.
Discussions about pool betting between Arena Racing Company, Britbet and the UK Tote Group are ongoing.
Nigel Roddis, managing director at Britbet, commented: “We are delighted to receive the continued backing of our racecourse partners and to use that to continue the relationship with the UK Tote Group. The delivery of a daily pool betting service ranges from 500+ staff on each day of the Cheltenham Festival, through to meetings where everyone knows each other on a weekday Winter evening.
“To be viable, it requires a collective approach, sharing resources and spreading costs as widely as possible. Britbet is tangible evidence of the benefits that the customer can receive from racecourses acting together.”
Alex Frost, CEO of the UK Tote Group, said: “This is another significant moment in the evolution of the modern Tote as we work with our partners across British racing and around the world to rejuvenate pool betting in the UK and Ireland.
“We are delighted to have agreed a second long-term partnership with leading British racecourses, allowing us to work together to develop the digital and racecourse customer experience to ensure we are offering racing fans a competitive and appealing experience when betting with the Tote.”
“In addition, this new partnership provides the stable platform British racing needs to work with international pool betting partners, including the Hong Kong Jockey Club and members of the World Tote Association,” Frost added. “This will allow the sport to benefit from the further evolution of World Pool and further opportunities to grow pool betting on British racing which is a key revenue driver in the years ahead.”