Rush Street Interactive’s (RSI) BetRivers brand has opened its first retail location in Washington State in partnership with the Swinomish Indian Tribal Community.
The sportsbook is located at the Swinomish Casino & Lodge, which previously hosted a Unibet sportsbook before Kindred Group withdrew the brand from the United States.
BetRivers becomes the fifth sports betting operator in Washington and joins FanDuel, DraftKings, BetMGM and Caesars in the Evergreen State.
“As we sought a partner for this exciting new venture, Rush Street Interactive’s proven success in operating market-leading retail sportsbooks across the U.S. made them an obvious choice,” said Stephany Tuttle, director of gaming at Swinomish Casino & Lodge.
“RSI’s unmatched operational expertise working with land-based casinos and comprehensive approach stood out, offering us a tried-and-true road map for success.
“Their guidance eliminates unnecessary expenses and ensures a seamless launch process,” Tuttle added. “Combined with their exceptional marketing and customer service support, RSI provides everything we need to maximize the sportsbook’s potential while enhancing all other aspects of our gaming and non-gaming amenities.”
Richard Schwartz, CEO of Rush Street Interactive, commented: “We are incredibly honored to partner with the Swinomish Indian Tribal Community to bring this exciting new sportsbook to life.
“RSI shares the Swinomish Tribe’s commitment to integrity, innovation, and delivering exceptional guest experiences. Our expertise in training and supporting land-based casino teams ensures that this new sportsbook will not only attract new player demographics but also optimise cross-promotion with the tribe’s existing gaming and hospitality amenities. This collaboration will create a thriving sports betting experience that benefits the entire operation.”
Shares in Rush Street interactive Inc. (NYSE:RSI) gained 0.49 per cent to close at $14.32 per share in New York Wednesday.