1/ST Technology has agreed a deal with NASCAR to offer parimutuel wagering to bettors in eligible US jurisdictions.
The first-of-its kind partnership will see the stateside launch of parimutuel NASCAR wagering across web, mobile and land-based locations, with 1/ST providing real-time updates and a catalog of betting markets exclusively for NASCAR.
“We are thrilled to be selected by NASCAR as their parimutuel betting partner,” said 1/ST Technology president Keith Johnson. “This collaboration further demonstrates 1/ST Technology’s commitment to innovation and the continued diversification of its business across all sports.
“Along with our NASCAR partners, we aim to elevate fan engagement to new heights, with unique betting opportunities and markets that will enhance the excitement of every race.”
Joe Solosky, managing director of sports betting at NASCAR, commented: “NASCAR and 1/ST Technology share a commitment to innovation and optimizing the fan experience.
“Together, we aim to create memorable moments for fans by integrating technology with the passion and excitement of NASCAR racing.”