Ultimate Poker signs Esfandiari as brand ambassador; partners Income Access

Fertitta Interactive’s Nevada-licensed online gaming business Ultimate Gaming has teamed up with affiliate marketing specialist Income Access ahead of the planned launch of Ultimate Poker, with WPT and WSOP winner Antonio Esfandiari signing up to serve as the site’s brand ambassador.

Ultimate Poker is scheduled to launch real-money online poker under its Nevada license during the course of this year, and will utilise Income Access’ software and services to manage its affiliate and marketing campaigns.

“Income Access’ software is renowned in the regulated gaming industry for its tracking capabilities, communication features, and marketing tools, and this partnership provides real growth potential for our brand and the brands of our associated partners,” said Ultimate Gaming’s chief marketing officer Joe Versaci.

The Ultimate Poker brand will be fronted by professional poker player Antonio Esfandiari, who this week became the first poker pro signed to represent a US licensed online poker company.

“We're thrilled to have Antonio Esfandiari represent our company,” said Ultimate Poker chairman Tom Breitling. “Antonio is the ultimate champion and modern poker player. He brings the gaming lifestyle to the online arena with his work-hard, play-hard attitude.”

Esfandiari is ranked number one in the world for all-time tournament poker winnings, having won over $23m from poker tournaments as well as two World Poker Tour titles and three World Series of Poker bracelets.