NMLS Licenses Library of Games to Probability plc

8th September 2009 7:55 am GMT

New Media Lottery Services Inc, the U.S. lottery content and systems provider, has agreed a deal to license its lottery and gaming content to mobile gaming specialist, Probability plc.

New Media Lottery Services (NMLS), which is based in Virginia, USA and Dublin, Ireland, holds a library of over 40 games designed for the European market and operates a number of charitable bingo sites including Ireland's TV3 Rehabbingo and the UK's Hope Charity Bingo.

Under the agreement, Probability will develop mobile phone versions of NMLS' instant win slots and games, which it will distribute across its entire customer base. NMLS will also be able to include the new mobile services in its own service portfolio as a partner of Probability.

"NMLS have an extensive catalogue of instant win formats which have proven appeal in a number of markets and geographies," said Probability CEO, Charles Cohen.

"This partnership will help us both by accelerating our own path to market in many areas, and by extending NMLS' own service offering to their customers. Whilst the promise of mobile is still unproven, I am convinced that relationships such as this will help deliver the world class content which players need to see."

For NMLS the agreement represents an opportunity to reach beyond its traditional market.

"Instant tickets and other numbers based lottery games are the most successful forms of lottery products," said NMLS CEO, John Carson. "We have the creative and technical expertise to develop this valuable content, and our partnership with Probability will now extend the reach of our services to mobile phone users."

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