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Harrah’s Selects Dragonfish for Online Gaming Launch

11th September 2009 6:48 am GMT

888's independent B2B division, Dragonfish, has pulled off something of a coup by signing U.S. gaming giant Harrah's Interactive Entertainment to its Total Gaming Services offering.

In what the company described as a long term agreement, Dragonfish will support Harrah's entry into the online gaming market with the delivery of its online poker and casino software, epayments and CRM systems and customer support and VIP services.

Although the company offered no timeframe for the launch, it did confirm that it would support the roll-out of two brands, World Series of Poker (WSOP) and Caesars Casino.

"This is a ground breaking deal for 888 and demonstrates our ability to provide real value to globally renowned, land-based casinos and their leading brands," said Gigi Levy, Chief Executive Officer of 888.

"We have the structure in place to realise our B2B division's full potential over the next 18 months and beyond and today's announcement of our partnership with an industry giant is further vindication of this strategy."

Mitch Garber, CEO of Harrah's Interactive Entertainment, added: "As we develop and roll out our interactive strategy, we have chosen to work with 888, primarily for their world-class technology, scalability, and a strong commitment to compliance, and responsible gaming."

Shares in 888 Holdings plc (Co. Profile) (LSE:888) will commence trading in London today at 85.30 pence per share.

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