Parlay Signs up Three Partners to New Platform Launch

14th September 2009 8:05 am GMT

In what the company hopes will herald a new strategic direction for the company, interactive bingo software provider Parlay Entertainment Inc has signed its first three managed services agreements to the newly launched Parlay Game Services platform, with the first network partner's launch set to coincide with the 2009 EiG Congress and Expo beginning in Copenhagen tomorrow.

Following approval from the Alderney Gambling Control Commission earlier this year, Parlay showcased its Parlay Game Services (PGS) offering as an internationally focused central liquidity solution, offering remote gaming and registration, verification and banking services.

Built on the Parlay5 multi-language and multi-currency technology, PGS allows pooling of liquidity across currencies. The platform also offers new content and enhanced functionality for the network.

Parlay has yet to name its first three managed services agreements to its PGS platform, with the launch of the first network partner set for this week, while the remaining two partners will launch later this month or in October.

"These new customers - and the level of interest we are seeing from our customers and new prospects - validates the expansion of our business model into this value-added services offering," said Scott White, Parlay's CEO.

"The fact that we are able to utilize our commercial-grade, award-winning technology platform with newly established technology partnerships gives Parlay an enhanced solution, providing more selection to an unlimited customer base. We are very excited about the future of our PGS offering."

Perry Malone, Chief Technology Officer for Parlay said: "We are thrilled to be able to extend our business model from a software development and licensing firm to an internationally-focused turn-key managed solutions provider.

"Our initial Network Partnerships represent a broad spectrum of businesses which will focus on existing and new gaming markets, and which will leverage off their existing liquidity pools. The details of each Network Partnership will be released as they launch."

Shares in Parlay Entertainment Inc (Co. Profile) (TSX:PEI) will commence trading at CAD$0.30 later today in Toronto.

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