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PKR.com Selects GBE for New Sportsbook Launch

15th September 2009 8:16 am GMT

Alderney-based PKR.com, the revolutionary 3D poker room, is to expand its offering with the launch of its own sportsbook provided by Irish-based Global Betting Exchange (GBE), a leading provider of exchange and sportsbook software.

GBE's revolutionary iBroker sportsbook software will allow PKR.com to automate all aspects of their sportsbook management from creation and pricing to settlement of events, while providing automated risk management and dynamic hedging.

"Global Betting Exchange has leveraged its experience as the developer and operator of one of the Industry's leading betting exchanges to develop a unique sportsbook platform," said Brian O'Sullivan, CEO of GBE.

"The ground-breaking GBE iBroker is a low cost sportsbook platform with sophisticated risk management technology. The selection of iBroker by a company with PKR.com's reputation for innovation and excellence is a huge endorsement for the iBroker product."

Malcolm Graham, CEO of PKR.com, said: "In launching a PKR sportsbook we are determined to deliver a product that meets the high standards for technology and innovation that define PKR. The GBE iBroker platform is an excellent solution for us and we look forward to delivering a fantastic sportsbook product in the coming months."

Located in Dublin, GBE was founded in 2000 by leading Irish businessman Dermot Desmond, and provides the technology behind BETDAQ The Betting Exchange.

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