Youbet Launches Social Networking Site For Racing Fans17th September 2009 7:55 am GMT
In an effort to attract new and younger fans to horse racing, U.S online horserace betting provider Youbet.com has launched a new social networking website allowing racing fans to interact with each other and to follow real-time conversations by track, horse, trainer and jockey.
The Whodoyoulike.com site aggregates and organises thousands of horse racing conversations from the site and Twitter each day, providing a single easy-to-navigate location where horse racing fans can interact and follow races around the country 24 hours a day, seven days a week.
The conversations are also distributed through widgets via key racing media outlets including ESPN.com and CBSSports.com horse racing pages, as well as being distributed through major racetrack partners including Turfway Park, Fairplex Park, Hawthorne Race Course and Hollywood Park.
"We plan to let the customers shape the direction, functions and new core applications on the site," said Jeffrey Grosman, Chief Marketing Officer of Youbet.com. "Youbet has been a leader in online horse racing for over a decade and we are very excited about being first to market with a live community concept in the horse racing space.
"We believe Whodoyoulike.com will strengthen the core base of horse racing enthusiasts and potentially bring in new fans to the industry. We look forward to actively working with fans on Whodoyoulike.com in order to bring out the full potential of this exciting new social network."
The site plans to make available a custom content widget to any track that will display all the real-time conversations taking place online that involve the track's specific racing content, generated by players online, both at home and at the track through wireless devices.