Cellectivity Launches Bet2Go as White-Label Offering

Cellectivity has announced the launch of a fully supported white-label service for its mobile sports betting service, Bet2Go, signing up the online odds-comparison site Betrescue.com as one of its first white-label partners.

Cellectivity has been operating a fully branded version of its services with Racing Post for a number of years, which the company said has allowed it to fully understand how best to develop its white-label offering. According to Cellectivity, the new strategy will allow the company to extend its products and reach beyond its existing deal with all of the UK mobile networks.

"The ability for Cellectivity to offer Bet2Go as a white-label is an obvious next step for the company. Having deals with all the UK's mobile network operators meant that it is time to look at expanding the reach of our product in other ways," said Mark Jones, Marketing Director of Cellectivity.

"Launching a white-label with Betrescue is really good news and it is a great partner to be working with to extend their impressive online experience to the mobile. This is fantastic news for companies looking to take a step forwards into the mobile arena who have little experience or wish to minimise their risk. In addition, for online odds-comparison websites there is no other product available that fits their business model so well."

Bet2Go allows customers to compare prices and place bets across eight leading UK bookmakers, including the likes of Ladbrokes, Paddy Power and from Q4 2009, William Hill.

"With the upcoming addition of William Hill to the service, along with the introduction of multiples & accumulator betting, coupled with the extension into mobile casino, bingo & poker games for Bet2Go customers, and now this announcement offering a full white-label service to our product range shows that Bet2Go remains a truly innovative product that continues to grow and evolve with the market," said Jones.