The Poker Channel Expands Further into France

12th October 2009 7:52 am GMT

With France's National Assembly set to vote Tuesday on the enactment of a bill to liberalise and regulate the country's online gaming market, the Poker Channel has announced a new distribution agreement with Neufbox TV, the popular TV service of French telecommunications company SFR.

Continuing the company's recent expansion into France with cable television operators Free and Numericable, the Poker Channel, Europe's largest dedicated gaming TV network, is now available 24 hours a day to all SFR TV subscribers on Channel 199.

SFR is currently 56% owned by French media group Vivendi and 44% by mobile phone giant Vodafone.

As a result of the agreement, the Poker Channel is now available to more than 18 million cable and satellite homes in twenty countries. It attracts over 1 million unique TV viewers per month, with 65% of viewers playing online every day.

Programming highlights for the launch in France include seven episodes of the PokerHeaven European Cash Game, a high stakes cash game featuring celebrated poker pros, as well as events from the World Series of Poker, European Poker Tour, and the World Poker Tour.

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