Cellectivity Expands Bet2Go with Poker, Bingo & Casino6th November 2009 9:31 am GMT
Supplementing the company's successful sports betting service Bet2Go, Cellectivity has entered into an agreement with Plus-Five, a subsidiary of AliQuantum Gaming, under which a full compliment of mobile and online games including poker, bingo, casino and slots will be made available to Bet2Go customers.
Bet2Go currently allows customers to compare prices and place bets across eight leading UK bookmakers, including the likes of Ladbrokes, Paddy Power and soon William Hill.
With the integration of Plus-Five games, Bet2Go will have a full compliment of products offering sports betting, casino, bingo, poker and slots games on both mobile and online. First to launch will be a cash multi-player mobile poker service, together with a casino and roulette game on several of the UK mobile networks.
"We have been planning to expand the Bet2Go brand, which is now firmly established in the UK, for a long time now and to finally be in a position to do so is very exciting indeed," said Marcel Puyk, CEO of Cellectivity.
"Bet2Go customers will no longer have to register with multiple suppliers to get the full gaming experience, they can now get everything direct from Bet2Go. The launch of a new mobile poker application for real money play is particularly exciting as there is no comparable service operating at this time. We are delighted to be working together with AliQuantum to offer these services, and expect to announce further deals in the future."
As part of the agreement, Cellectivity will also shares its sports betting technology with Plus-Five for further distribution.
Licensed in Malta, Plus-Five offers companies and brands a complete end-to-end gaming package for use on mobile and online applications, including games from multiple suppliers, customer services and full payment processing facilities.
"The relationship between Cellectivity and Plus-Five/AliQuantum will enable us to further expand our service with an increase in white-labelling," said Andy Jones, CEO of AliQuantum Gaming Ltd.
"This creates a greater potential for not only Bet2Go to grow to a much wider and more diverse audience, but also to offer these services to the online gambling market and enable any online casino or bookmaker to add a mobile channel effectively, quickly and economically, in order to benefit from the expected growth in mobile wagering."
As part of the transaction, the whole Bet2Go mobile platform will be made available to all bookmakers and casino partners that Cellectivity is already integrated with, offering partners an easy and fully integrated mobile solution ready for launch through the company's distribution channel.