Entraction Adds Leading Spanish Brand to Poker Network

25th November 2009 7:53 am GMT

The Entraction poker network looks set to strengthen its position in the Spanish market following the launch of a Pepe-branded poker site for Globalia Corporación Empresarial, the €4 billion a year Spanish leisure and travel group.

Launched Tuesday, PepeGames.com will seek to benefit from cross-promotion opportunities with other Globalia businesses under the Pepe family of brands which include Pepecar, Pepetravel and Pepephone.

"The online gaming market in Spain, as well as the broader Spanish speaking world, is among the fastest growing in the industry," said Julio Fernandez, Director of Communications for Globalia.

"We wanted to be part of this phenomenon and the Pepe brand was the natural choice given its broad reach in Spain and already prominent and extensive leisure services. We have chosen to power our gaming site with software from Entraction and VistaGaming as we want to work with reliable suppliers and offer the best games for our players," he said.

In addition to poker, PepeGames.com will also offer online casino, bingo and sports betting via VistaGaming, a trading name of The CB Malta Corporation Ltd, which also operates gaming sites for brands including OK! Magazine and Daily Star newspaper.

"The deal with Globalia is a breakthrough in Entraction's strategy to offer products and services to companies with strong brands and good ability to cross promote a branded gaming offer with their other businesses. It is also a proof of the strong growth in online gaming in Southern Europe," said Peter Åström, CEO of Entraction.

With an annual turnover of more than €4 billion, Globalia employs 25,000 people across its diverse range of businesses in Spain, Portugal and Latin America. Globalia brands include the Spanish airline Air Europa, retail travel agency Halcon Viajes and Viajes Ecuador, tour operator Travelplan and Oasis hotels and resorts, amongst others.

Shares in Entraction Holdings AB (Co. Profile) (STO:ENT-B) gained 1.10% in Stockholm yesterday following the announcement before closing marginally higher on the day at SEK68.50 per share.

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