Fanatics Sportsbook has agreed a partnership with the New York Racing Team for two upcoming NASCAR races in Nashville and Phoenix.
The agreement gives Fanatics Sportsbook branding on the No. 44 Chevrolet driven by JJ Yeley for two of NASCAR’s most high-profile races this year, the Cracker Barrel 400 at Nashville Superspeedway on June 1 and the NASCAR Cup Series Championship Race at Phoenix Raceway on November 2.
Fanatics will also roll out a number of exclusive offers tied to the races, including expanded NASCAR betting markets such as podium finish parlays, exacta and trifecta wagers, as well as unique JJ Yeley specials and live betting markets on raceday.
“We are proud to partner with John Cohen and the New York Racing Team,” said Fanatics chief marketing officer Selena Kalvaria. “The partnership with New York Racing Team is an incredible branding opportunity and an inflexion point for us as we continue to build the fastest-growing sportsbook in America.
“We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway.”