Beter has entered Florida for the first time with Hard Rock Bet after securing vendor registration in the state.
The approval by the Seminole Tribe of Florida enables the supplier to roll out exclusive live streams, live data and odds on Setka Cup table tennis tournaments, which has now been made available to bettors via the Hard Rock Bet brand, the only legal sportsbook in Florida.
“Securing vendor registration in Florida is another major milestone for Beter and a clear signal of our growing momentum across regulated US markets,” said Beter chief revenue officer Chuck Robinson. “Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida bettors through a highly trusted sportsbook platform.
“We see strong long-term potential in Florida and are excited to continue building our presence here. Our esports content, particularly ESportsBattle, will also be going live soon, further enhancing the overall betting experience in the state. Our teams are looking forward to fruitful collaboration.”
Beter chief legal officer Valeriia Tarchynska added: “Obtaining vendor registration in Florida reflects the strength of our regulatory strategy and the expertise of our legal team in navigating the complex US regulatory landscape.
“We are grateful to the Seminole Tribe of Florida dba Seminole Gaming for their cooperation throughout the registration process. This approval further supports our broader US expansion plans as we continue securing licenses and launching our products in key regulated states, including Ohio, Arizona, Kentucky, and others.”
The launch makes Florida the fifth US state where Setka Cup is available.