Allwyn has extended its official partnership with Formula 1 after a successful first season in the sport.
The new multi-year agreement announced today gives the lottery and gaming operator a prominent presence in Formula 1 as the sport continues to grow in popularity, with the last season attracting a global TV audience of 1.8 billion.
The renewed agreement includes new interactive and broadcast elements, as well as enhanced visibility during the formation lap at selected races this season, aligning with Allwyn’s “Winning Awaits” brand positioning.
Allwyn will also integrate into the F1 Predict platform, where fans try to guess the outcome of key moments during a Grand Prix weekend, through the creation of the Allwyn League.
The league will give players the chance to win exclusive F1 prizes, including grandstand tickets to a Grand Prix for the highest scorer over each race weekend.
“We are thrilled to take our official partnership with Formula 1 to the next level, marking our most significant long-term commitment to the sport to date,” said Pavel Turek, chief officer global partnerships at Allwyn. “By continuing our collaboration, we are committing to our shared belief in the power of Formula 1 to reach and inspire a global audience.
“This next chapter allows us to deepen that connection even further through the launch of the Allwyn League fan experience, our headline partnership of the Formation Lap and the expansion of our F1 Allwyn Global Community Award programme. We will ensure the excitement of the track delivers a rewarding experience for fans and a lasting positive impact for the communities we visit.”
The F1 Allwyn Global Community Awards initiative donated €100,000 to each of four charities in the United States, Mexico and the Netherlands in 2025, with the initiative doubling in size for 2026 to help up to eight local community organisations associated with Grands Prix this year.
“We’re delighted to be extending and enhancing our partnership with Allwyn, benefitting our fans and the communities where we race,” said Formula 1 chief commercial officer Emily Prazer. “Allwyn reflects our shared commitment to leaving a positive legacy and leveraging innovation as a way of delivering new fan experiences both at home and at our global events. Allwyn is a strong and valued partner to F1, both in growing the sport and in benefitting the people it reaches around the world.”
Shares in Allwyn AG (ATH:ALWN) were trading 0.14 per cent higher at €14.10 per share in Athen Thursday morning, having changed from the OPAP ticker symbol on Tuesday following the merger of the two companies.