Advertising News


FanDuel partners New York Liberty women’s basketball team

Flutter Entertainment-owned FanDuel Group has been named as an official partner of professional women's basketball team New York Liberty.

Under the partnership, the sports betting and fantasy sports operator will benefit from a marquee placement of its brand on New York Liberty’s home and away jerseys.

“We have a shared mission with [...]

2 mins read

Lithuanian online gambling operators agree advertising ban

Members of Lithuania’s gambling industry associations have committed to a self-imposed ban on advertising during the COVID-19 lockdown following criticism from the Gambling Supervision Authority.

The decision by Lithuanian gambling industry associations LLVA and NLZVA follows a spike in online gambling advertising in the country since the start of the COVID-19 [...]

2 mins read

Spain restricts most gambling advertising during COVID-19 shutdown

The Spanish government has published new regulations today that restrict gambling operators' ability to market to consumers during the current COVID-19 state of emergency.

More than fifty new measures have been introduced with immediate effect through a Royal Decree to reinforce those already adopted by the Spanish government in the past [...]

2 mins read
Advertising Standards Authority

ASA bans misleading ad for Lucky Goal free-play app

The UK Advertising Standards Authority (ASA) has banned an ad by a Hong Kong-based gaming operator targeting consumers in the United Kingdom.

The in-app video advertisement for the Lucky Goal app, seen on 25 November 2019, was found to be misleading and unsubstantiated for exaggerating the chance of winning.

It first showed the mobile phone screen [...]

3 mins read

UK gambling industry steps up consumer protection during COVID-19 lockdown

The UK’s leading gambling operators are stepping up to provide additional safeguards to players during this period of isolation and uncertainty caused by the COVID-19 pandemic.

This sees members of the industry standards body Betting and Gaming Council (BGC) adopt a 10-point plan to strengthen existing responsible gambling initiatives during the pandemic.

The most important initiative [...]

3 mins read

Australia’s ACMA warns Channel Nine over gambling advertising breach

The Australian Communications and Media Authority (ACMA) has issued a warning to national broadcaster Channel Nine for breaching gambling regulations during online streams of the 2019 NRL State of Origin rugby league series.

An investigation by the ACMA found that Nine aired gambling advertisements during the pre-game programming for State of Origin games One [...]

1 min read

Danish online gambling industry launches Advertising Board

The Danish Online Gambling Association (DOGA) has launched a mechanism for Danish consumers to file complaints about gambling advertising.

The industry-led initiative is designed to drive operators in a more responsible direction by establishing a complaints board comprised of gambling addiction experts, consumer protection and gambling industry representatives, and a judge to [...]

1 min read

PointsBet signs exclusive betting partnership with La Liga North America

Australian and US sportsbook operator PointsBet has been unveiled as an official betting partner of LaLiga North America.

The exclusive multi-year agreement provides PointsBet with exposure to LaLiga’s expanding audience across North America.

The operator will incorporate multilingual content across LaLiga North America’s programming properties, including the creation of the PointsBet Prediction of [...]

2 mins read
Advertising Standards Authority

UK Advertising Standards Authority bans irresponsible matched betting ad

The UK Advertising Standards Authority has banned an ad by matched betting provider Profit Accumulator for suggesting that its service can provide a solution to financial concerns.

Profit Accumulator offers a subscription service which allows customers to take advantage of free bets and promotions offered by online bookmakers.

Two posts on the company’s Instagram account last [...]

1 min read

American Gaming Association launches responsible gambling ad campaign

The American Gaming Association (AGA) has launched a new in-arena responsible gambling advertising campaign across the United States.

The Have a Game Plan, Bet Responsibly ad campaign has been designed to educate fans and customers about responsible sports betting practices.

The ad is currently live at the Capital One Arena in Washington DC and T-Mobile [...]

3 mins read

PointsBet latest to be named authorized gaming operator of the XFL

Australian and US sportsbook operator PointsBet has become the latest company to be named as an authorized gaming operator of the XFL American football league, while the company has also received approval to launch mobile betting in Indiana.

The new agreement with the XFL provides PointsBet with access to official league data [...]

3 mins read
Danske Spil

Danske Spil proposes stricter rules for gambling in Denmark

Denmark’s state-owned gaming operator Danske Spil has proposed stricter rules to protect vulnerable players and minors from gambling, including a ban on advertising during live sports on television and the prohibition of VIP programs and affiliates.

The leading Danish operator claims that the market does not adequately protect vulnerable players and minors, citing the [...]

1 min read
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