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La Française des Jeux (FDJ)

FDJ to sponsor inaugural women’s Tour de France event in 2022

French gaming and lottery giant La Française des Jeux (FDJ) has been named as a major partner for next year’s inaugural Tour de France Femmes.

Alongside Amaury Sport Organization (ASO), FDJ will partner the Tour de France Femmes under a new three-year deal, beginning with next year’s event on 24 July [...]

1 min read

MansionBet extends Bristol City FC sponsorship

English Football League (EFL) Championship club Bristol City has extended its sponsorship agreement with MansionBet through to the end of the 2021/22 season.

The online sports betting operator first sponsored the Championship side last year, and will continue to feature on the club's home and away shirts for a further season [...]

2 mins read

Dafabet named official betting partner of Brazil’s Palmeiras

Online betting operator Dafabet has agreed a sponsorship deal with Sociedade Esportiva Palmeiras, one of Brazil’s most popular and successful football clubs.

Dafabet will serve as the Serie A club’s first official betting partner through to the end of the current season, giving the operator prominent brand exposure on LED panels [...]

1 min read
Ardalan Shekarabi

Sweden opens consultation into new gambling advertising rules

The Swedish government is proposing to amend rules governing gambling advertising to bring them in line with alcohol products.

The proposed changes to advertising regulations would introduce a requirement for “special moderation”, an undefined term currently applicable to alcohol and tobacco advertising, based on the assumption that people with gambling addiction [...]

1 min read

Norwich City drops BK8 as shirt sponsor after fan backlash

Newly promoted English Premier League side Norwich City has ditched Asian betting operator BK8 as its shirt sponsor, just days after unveiling the new deal.

BK8 Sports was announced as Norwich City’s principal partner for the upcoming 2021-22 season earlier this week, replacing Dafabet who had sponsored the club for the [...]

3 mins read

Betway adds German tennis event to sponsorship portfolio

Online betting and gaming operator Betway has expanded its tennis sponsorship portfolio through a partnership with ATP 500's Noventi Open in Germany.

Betway will become the Halle tournament's newest sponsor and serve as the event's exclusive betting partner for the next three years.

“We are extremely proud to be announcing our [...]

2 mins read

BetMGM partners the Professional Fighters League

Online betting and gaming operator BetMGM has been named as an authorized gaming operator of the Professional Fighters League (PFL), the American mixed martial arts league founded in 2018.

The partnership gives BetMGM access to PFL logos and marks to promote the the fourth season of the league, which begins later [...]

2 mins read

ComeOn targets North American expansion with Canadian Premier League deal

Malta-based operator ComeOn is aiming to grow its presence in North America as an official sports betting and online casino partner of the Canadian Premier League (CPL).

The multi-year sponsorship deal will see the operator’s logo feature on the club shirt of one of the CPL's teams during the 2021 season, [...]

2 mins read

32Red agrees extension to Middlesbrough FC sponsorship

Stockholm-listed operator Kindred Group has extended its sponsorship of English Football League Championship side Middlesbrough FC.

Having first sponsored the club in 2018, the new club record deal will see 32Red’s logo continue to feature on the club’s first team shirts for the next three seasons, with Kindred’s Unibet brand to [...]

3 mins read

BK8 Sports replaces Dafabet as Norwich City shirt sponsor

Newly promoted English Premier League football club Norwich City has unveiled Asian betting operator BK8 Sports as its new shirt sponsor for the upcoming 2021-22 season.

BK8 Sports replaces Dafabet as the club’s principal partner, with the operator’s logo to feature on the front of City’s first team match and training kits [...]

3 mins read

LV BET signs up Jason McAteer as brand ambassador

Former Liverpool and Republic of Ireland footballer Jason McAteer has joined Malta-based operator LV BET as a brand ambassador for the UK and Ireland.

McAteer, who has been capped by Ireland 52 times and appeared in two World Cups, will provide insight and match previews during the upcoming UEFA Euro 2020 [...]

2 mins read

BetMGM becomes exclusive sports betting partner of The Hockey News

US sports betting and iGaming operator BetMGM has partnered with The Hockey News to become the exclusive sports betting partner of the Roustan Media-owned North American ice hockey publication.

The multi-year deal will give ice hockey fans unique insights into the game, and gives The Hockey News access to BetMGM's [...]

2 mins read
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