The Alcohol and Gaming Commission of Ontario (AGCO) has announced plans to ban the use of athletes and celebrities in online gambling advertising campaigns.
The proposed changes to the internet gambling Advertising Standards aim to minimise the potential harm that advertising campaigns featuring celebrities and athletes can have on youth and [...]
Fast Track has signed a new personalised marketing and player engagement partnership with Enteractive.
Partnering with Fast Track CRM will enable the operator to use real-time on-site engagement to communicate with online players, and to leverage rich data to personalise player experience.
"We are thrilled to partner with Enteractive and integrate our [...]
English Premier League football clubs have voted in favour of removing gambling advertising from the front of matchday shirts.
Today’s collective agreement aims to reduce gambling advertising and follows consultations with clubs and the Department for Culture, Media and Sport as part of the Government’s ongoing review of current gambling legislation.
The [...]
Flutter Entertainment-owned sports betting brand FanDuel is launching a new advertising campaign featuring NBA legend Charles Barkley.
The new “Think like a player” ad shows a younger Barkley encouraging FanDuel users to “think like a player” when placing wagers on the platform, recruiting his younger self to help fans create Same Game Parlays [...]
Leading betting and gaming operator bet365 has agreed a three-year partnership with Major League Baseball (MLB)’s Colorado Rockies.
The deal will provide bet365 with in-stadium signage, including an outfield wall sign, rotational signage behind home plate, and a static placement on the first baseline.
This signage will also be visible on TV [...]
Rank Group’s UK bingo brand Mecca Bingo has agreed an exclusive partnership with long-running ITV show Loose Women.
The agreement designates Mecca Bingo as an official bingo partner of the popular TV show and includes the launch of a new Loose Women-themed bingo game room on meccabingo.com.
The online 50 ball bingo [...]
New York-listed Bally’s Corporation has agreed a deal to become the first national media rightsholder and exclusive fantasy and gaming partner of Minor League Baseball (MiLB).
The wide-ranging partnership provides Bally's with live broadcast and exclusive free-to-play gaming content rights across its digital platforms and strategic partner channels.
It also gives [...]
Affinity Interactive is bolstering its senior management team with the addition of Scott Butera and Brad Egnor.
Butera previously served as president of Fubo Gaming and will join Affinity Interactive on April 1 as chief executive of the company’s Sports Information Group (SIG) subsidiary.
Egnor joins Affinity on the same date as [...]
Entain’s Unikrn brand has entered into a global partnership with leading eSports entertainment company Blast.
The multi-year agreement will see Entain’s eSports brand embedded into the Blast fan experience, with Unikrn’s logo and branding featuring across Blast’s event coverage and promotions.
“Blast is an epicentre of action for eSports fans around the [...]
The American Gaming Association has released an updated Responsible Marketing Code for Sports Wagering in response to mounting concern about the volume and tone of sports betting advertising in the United States.
The changes have been developed in consultation with American Gaming Association (AGA) members and are described as the most [...]
New York-listed sports data technology provider Sportradar has integrated its ad:s technology into visual messaging service Snapchat, opening a new channel for betting operators to engage and acquire customers.
Expanding the ad:s paid social media advertising solution to Snapchat allows Sportradar to connect sportsbook operators with the messaging service’s 375 million [...]
Olympic Entertainment Group’s Olybet brand has been named as an official betting operator of golf’s DP World Tour (formerly known as the European Tour).
The two-year partnership will see OlyBet serve as the Tour’s betting operator for Europe, with the exception of the United Kingdom and Ireland.
“We are excited and privileged [...]