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Betsson renews AEK Betsson partnership

Betsson has announced the renewal of its partnership with AEK Betsson BC to serve as the club’s main sponsor.

The renewal takes Betsson's sponsorship of the Greek basketball club into a fourth consecutive season.

“We are proud to continue our partnership with AEK Betsson BC for the fourth consecutive season and [...]

2 mins read

Virgin Bet expands partnership with The Jockey Club

Virgin Bet has expanded its partnership with The Jockey Club to sponsor a series of races in England.

The first of six race days starts with the Virgin Bet Sun Chariot Day at Newmarket Racecourse on 5 October, followed by Halloween Sunday at Aintree on 27 October.

The partnership carries into the [...]

2 mins read

NY Governor signs sports betting advertising legislation

New York Governor Kathy Hochul has signed legislation to enforce responsible gambling messaging in sports betting advertising.

The legislation signed by the Governor on Tuesday (October 1) builds on existing laws to explicitly state that all advertisements for gambling and sports betting must include warnings about the potential harmful and addictive [...]

3 mins read

BetMGM expands MLB playoffs presence with league-wide bullpen advertising

BetMGM has agreed a deal to serve as the official bullpen and backdrop sponsor of the 2024 MLB playoffs.

The partnership gives BetMGM prominent signage in the bullpen of every stadium throughout the postseason, and will see the operator launch a $50,000 Bullpen Jackpot, offering players the chance to win each [...]

2 mins read

TexBet fined in NSW for advertising and account closure breaches

O’Shea Bookmaking, the online bookmaker trading as TexBet, has been fined AU$33,000 (approximately €20,564) by Liquor & Gaming New South Wales (NSW) for ignoring a customer’s request to have their account closed.

A customer at the operator requested to close their account in May 2022 and opted out of receiving marketing [...]

2 mins read
William Hill

William Hill named headline sponsor at Dundalk Stadium

William Hill is boosting its exposure in Ireland through a deal to serve as the headline sponsor of all horse racing fixtures at Dundalk Stadium until April 2025.

The partnership covers 37 fixtures at Dundalk Stadium and will see the operator’s brand appear across the track, including on the starting stalls [...]

3 mins read
888Africa

888Africa seals Benfica partnership in Angola and Mozambique

888Africa has been named as the official sports betting and gaming partner of Portuguese football club Benfica in Angola and Mozambique.

The partnership aims to boost the profile of 888Africa in the Portuguese-speaking African nations by giving fans access to Benfica competitions and giveaways, including signed shirts and match tickets.

The 888bets [...]

2 mins read
Advertising Standards Authority

Advertising Standards Authority takes aim at social casino apps

The UK Advertising Standards Authority has banned ads by five social casino operators due to their potential to mislead consumers.

The ads appeared on TikTok in March and were posted by Hong Kong-based companies SpinX Games, Dataverse and Mobee, Cyprus-based Huuuge Global, and California’s Zeroo Gravity Games.

All of the ads promoted [...]

1 min read

Play Alberta expands sports sponsorship portfolio

Play Alberta has signed a long-term partnership with Calgary Sports and Entertainment Corp. (CSEC), owner of multiple professional sports teams in the Canadian province.

The agreement sees Alberta’s only regulated iGaming site become the exclusive sports betting and online gaming partner of four Calgary-based sports teams across three different sports.

The NHL's [...]

2 mins read
William Hill

William Hill returns to sponsor Futurity Trophy Stakes

William Hill has been confirmed as the official sponsor of the Group 1 William Hill Futurity Trophy Stakes at Doncaster.

The final British top-level flat race of the year headlines the two-day meeting, where the evoke-owned bookmaker will sponsor eight races.

"We’re delighted to become the sponsors of the Group [...]

2 mins read

CopyBet named title sponsor of November Ascot Racing Weekend

CopyBet has been announced as the Race Weekend title sponsor of the two-day November meeting at Ascot Racecourse.

The race weekend scheduled for 22 and 23 November will now be named the CopyBet November Racing Weekend.

The deal marks the first time that CopyBet has sponsored a racing event and includes sponsorship [...]

2 mins read
Unibet

Kindred Group extends Rangers front-of-shirt sponsorship deal

Kindred Group has signed a five-year front-of-shirt sponsorship extension with Scottish Premier League giants Rangers FC.

The extension will see the partnership become the longest-running of its type in British football, spanning 15 years by the end of the latest agreement.

Under the terms of the deal, Kindred’s Unibet brand will feature [...]

3 mins read
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