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Advertising News

Belgium to prohibit most forms of gambling advertising in 2023

The Belgian Government is pushing ahead with plans to prohibit most forms of gambling advertising, with the new rules coming into force in July 2023.

Belgium’s Minister of Justice, Vincent Van Quickenborne, confirmed the ban on Friday (16 December) after the proposed Royal Decree passed the Council of State and the [...]

1 min read

Betway named as title sponsor of inaugural South African T20 league

Super Group-owned online betting and gaming operator Betway has been unveiled as the title sponsor of SA20, a new Twenty20 franchise cricket tournament in South Africa set to take place in early 2023.

The Betway SA20 joins the operator’s cricket sponsorship portfolio that includes agreements with Cricket South Africa and Cricket [...]

2 mins read

Bulgarian Gaming Association to introduce code of conduct for advertising

Members of the Bulgarian Gaming Association have committed to rein in advertising amid a growing outcry over the volume of gambling ads throughout the day.

A meeting organised by the Council for Electronic Media and the National Revenue Agency Tuesday (Dec. 13) heard that gambling advertising in Bulgaria has surged in [...]

1 min read

Romanian lawmakers introduce bill to ban all gambling advertising

Lawmakers in Romania have introduced a bill to outlaw all gambling advertising in the country, in line with the prohibition on promoting other addictive products such as alcohol and tobacco.

The prohibition would apply to all forms of gambling across any public media, including radio, television and billboards.

The authors of the [...]

1 min read

PokerStars agrees sponsorship deal with NHL’s Detroit Red Wings

Flutter Entertainment-owned PokerStars has become an official sponsor of Michigan-based ice hockey team, the Detroit Red Wings.

The multi-year partnership marks the first sponsorship deal in the US since PokerStars re-entered the market, and will feature user rewards such as signed memorabilia, merchandise and tickets, in addition to engaging fan opportunities [...]

2 mins read
Netherlands

Netherlands regulator fines TOTO online for irresponsible marketing

Dutch online betting and gaming brand TOTO has been fined by the Netherlands Gaming Authority for marketing towards young adults.

TOTO, which is owned by the Netherlands Lottery, has been fined €400,000 for sending marketing material to players on its database, including people aged 18-23, in breach of the country’s gambling [...]

1 min read
Sweden flag

Sweden’s Culture Committee issues recommendations on gambling regulation

Lawmakers in Sweden will hold a debate today on proposed changes to the country’s gambling legislation.

Parliament will consider the gambling reform bill introduced in May by the previous government, which included proposals to further restrict gambling advertising according to the risk profile of games.

Ahead of today’s debate and vote, the [...]

1 min read

Fast Track names Luis Sangiovanni as CMO

CRM specialist Fast Track has announced the appointment of Luis Sangiovanni as the company’s new chief marketing officer.

Sangiovanni joined the company in September after almost six years leading his own boutique marketing agency, Sangiovanni Partners.

He joins Fast Track’s executive team and will reports to chief executive Simon Lidzén.

“I am delighted [...]

2 mins read

Betsson renews support of Greek Super League 2

Online betting and gaming operator Betsson has extended its title sponsorship of the second division of Greek football.

For the second year running, the league will be known as the Betsson Super League 2, with the operator supporting the 30 teams participating in the championship throughout the 2022-2023 season.

“Betsson Super League [...]

2 mins read

PokerStars and Paddy Power unite to sponsor Irish Poker Open

Flutter Entertainment brands PokerStars and Paddy Power have been unveiled as the new sponsors of the Irish Poker Open.

The tournament takes place at the RDS Ballsbridge Dublin in April 2023 and features online satellites on both PokerStars and Paddy Power platforms.

The Irish Poker Open will feature a Main Event guarantee [...]

3 mins read
Sportradar

Kindred signs up to Sportradar’s ad:s solution

Sportradar has signed Kindred Group as the latest operator to utilise its ad:s multi-channel performance marketing platform.

The ad:s paid social advertising solution will enable Kindred to target and acquire customers on Facebook and Instagram for three of its flagship brands - 32Red, Unibet and VladCasino.

“Sportradar has enjoyed a productive partnership [...]

2 mins read

Nigeria promotes online gambling licenses

Nigeria’s National Lottery Regulatory Commission (NLRC) is looking to attract offshore online betting and gaming operators to the country after winning a long-running battle for authority over licensing.

The National Lottery Regulatory Commission and state authorities such as the Lagos State Lotteries Board each previously claimed authority over licensing and taxation, [...]

1 min read
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