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Betfred extends sponsorship of the Super League

British bookmaker Betfred have signed a two-year extension to its title sponsorship of rugby's Super League club competition, taking it through to the end of the 2023 season.

The agreement extends a partnership which began in the 2017 season, equalling the longest title partnership in Super League history.

As part of the [...]

2 mins read

TebWin named official betting partner of Queens Park Rangers FC

English Football League Championship club Queens Park Rangers has named TebWin as its official betting partner for the 2021-2022 season.

The Gambling Commission-licensed sports betting operator, which is owned by Malta-based King J. Entertainment, will benefit from brand exposure across QPR’s Kiyan Prince Foundation Stadium and gain access to club marketing [...]

2 mins read

Asiabet33 named Asian betting partner of Fulham FC

English Football League Championship club Fulham has named Asiabet33 as its official Asian betting partner for the remainder of the 2021/2022 season. 

Founded in 2017, Asiabet33 and its subsidiaries currently operate in Malaysia, Singapore, Thailand, Indonesia and Japan, with expansion plans in place for the rest of Asia.

“Asiabet33 is thrilled to [...]

2 mins read

Palasino selects Fast Track CRM as player engagement partner

European casino operator Trans World Hotels and Entertainment (TWHE), a division of Hong Kong-listed Far East Consortium International, has selected Fast Track CRM to provide customer engagement solutions for its first online casino.

Partnering with Fast Track CRM will enable the operator to use real-time, on-site engagements to communicate with online [...]

2 mins read

Philadelphia Eagles partner Genius Sports to drive fan engagement

The Philadelphia Eagles have partnered with Genius Sports to provide sports betting odds and data to fans at Lincoln Financial Field.

The new partnership leverages Genius Sports’ designation as the NFL's exclusive distributor of real-time play-by-play statistics, proprietary Next Gen Stats (NGS) data and official sports betting data to help drive [...]

2 mins read

Portugal takes aim at instant win games and iGaming with proposed amendments

Lawmakers in Portugal have approved draft legislation to better protect vulnerable people from the risks associated with gambling and to curb the country’s fast-growing instant win games market.

Lawmakers have unanimously approved proposed amendments that would treat instant lottery products in the same way as other gambling games, prohibiting their advertising [...]

1 min read

OlyBet signs ACF Fiorentina regional betting partnership

Olympic Entertainment Group’s OlyBet brand has been announced as an official regional betting partner of Italian Serie A football club ACF Fiorentina.

The agreement will see the OlyBet and OlyBet.TV brands visible on sideline LEDs throughout Europe for home games played at the Artemio Franchi Stadium, using new geolocation technology adopted [...]

2 mins read
ICE 2020 - Gaming Intelligence

Leading exhibitor calls for annual ICE gaming expo to move to mainland Europe

Rising costs and Brexit-related complications have led to calls for the annual ICE gaming expo to be moved from London’s ExCel exhibition centre to mainland Europe.

The annual gathering of the gambling industry is the biggest show of its kind in Europe and attracts tens of thousands of attendees, and is [...]

1 min read

Strendus named official sponsor of Spain’s LaLiga

Logrand Entertainment Group’s online betting and gaming brand Strendus has been named as an official sponsor of Spain’s LaLiga.

The Mexican gaming operator has partnered with the top tier of Spanish professional football for the next three years in order to benefit from the huge popularity of the league in its [...]

1 min read

Caesars signs first jersey sponsorship with an NHL team

New York-listed casino and sportsbook operator Caesars Entertainment has been named as the first jersey sponsor of the Washington Capitals.

The Caesars Sportsbook brand will feature on Capitals home and third jerseys worn for games played at Capital One Arena beginning with the 2022/23 NHL season under the NHL's new Jersey [...]

3 mins read

France’s ANJ launches consultation on gambling advertising

France’s gambling regulator L'Autorité Nationale des Jeux (ANJ) has opened a public consultation on the advertising practices of licensed gaming operators following a spike in advertising during this summer’s Euro 2020.

The regulator said that the French online gaming market is tightly controlled because “gambling carries significant risks of falling into [...]

1 min read

Caesars Sportsbook becomes LSU Athletics’ first sportsbook partner

Caesars Entertainment has agreed a partnership for Caesars Sportsbook to serve as the exclusive gaming and sportsbook partner of the Louisiana State University (LSU) athletics department.

The landmark partnership with one of the leading college athletics teams focuses on unique alumni and fan engagement opportunities, while expanding responsible sports gaming and [...]

1 min read
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