Advertising News

BetMGM becomes official sportsbook partner of the NFL in Canada

US sports betting and iGaming operator BetMGM has been named as an official sportsbook partner in Canada for the National Football League (NFL).

The multi-year deal with enable BetMGM to use official NFL marks in Canada and advertise on NFL-operated digital platforms throughout the region, having signed up as an approved [...]

2 mins read

Betsson seals Athletico Paranaense sponsorship

Stockholm-listed betting and gaming operator Betsson is strengthening its presence in Brazil through a new sponsorship deal with Série A football club Athletico Paranaense. 

The agreement runs through to the end of 2023 and will see the Betsson brand feature on Athletico Paranaense playing shirts for both the men's and women's [...]

2 mins read

888 unveiled as new sponsor of Romania’s Dinamo Bucharest

Online betting and gaming operator 888 Holdings has been named as the main sponsor of Romanian football club Dinamo Bucharest FC.

888 will support the 18-time Liga I champions as they fight to return to the top flight this season, with the operator's branding to feature on players’ shirts and training [...]

2 mins read

1XBET named regional partner of Paris Saint-Germain

Cyprus-headquartered online betting and gaming operator 1XBET has been named as an official regional partner of French Ligue 1 football champions Paris Saint-Germain.

1XBET will serve as an official regional partner of the French football club in Africa and Asia, with the deal set to be extended to other regions next [...]

2 mins read

Betfred seals multi-year sponsorship deal with Iowa Wild

Sports betting operator Betfred has agreed a multi-year sponsorship deal with American Hockey League club Iowa Wild.

The agreement gives Betfred brand exposure at Iowa Wild's Wells Fargo Arena in Des Moines, as well as marketing opportunities across digital, print, radio, and television.

“We’re extremely proud of our partnership with the Iowa [...]

2 mins read

Canadian lotteries urge government to shut out illegal iGaming operators

A coalition of five provincial lottery operators in Canada are calling on the federal government to work with the provinces and regulators to protect Canadians from illegal online gambling sites operating across Canada.

Lottery operators in Alberta, British Columbia, Manitoba, Quebec and the Atlantic provinces say that the rise in unlicensed [...]

1 min read
Advertising Standards Authority

Rank and Coral found in breach of gambling advertising rules

The UK Advertising Standards Authority has upheld complaints against two gambling ads by bookmaker Coral and casino operator Rank.

The complaint against Rank related to an in-app ad for the online casino game Wolf Gold, which irresponsibly suggested that gambling can be a way to solve financial concerns and achieve financial [...]

1 min read

Italian communications authority takes aim at slots streamers

Italy’s communications authority AGCOM has fined Google €750,000 for hosting videos on YouTube that it considers to be forms of gambling advertising.

The creator of the videos, Top Ads Ltd., has also been fined €700,000 for violating Italy’s gambling advertising ban.

Alongside the financial penalties, AGCOM has ordered YouTube to remove more [...]

1 min read

Bally’s Corp partners the New York Yankees

New York-listed casino and sportsbook operator Bally's Corporation has become an official sports betting partner of the New York Yankees for the remainder of the 2022 Major League Baseball (MLB) season.

The wide-ranging agreement marks Bally’s first sports team partnership in New York after becoming the ninth and final online sports [...]

3 mins read

W88 partners Fulham FC in record shirt sponsorship deal

English Premier League football club Fulham FC has signed a record shirt sponsorship deal with Asia-facing betting and gaming operator W88.

The operator will serve as Fulham's front of shirt and main team sponsor for both the Women’s and Men’s first teams in the 2022/23 Premier League season, which kicks off next [...]

2 mins read

Gauselmann Group named gambling partner of VfL Osnabrück

German gaming operator Gauselmann Group has been named as the official gambling partner of 3. Liga football club VfL Osnabrück. 

The partnership gives Gauselmann Group's MERKUR brand prominent visibility at the Bremer Brücke stadium, alongside access to VfL Osnabrück logos and marks for marketing purposes.

“MERKUR is the leading brand of the [...]

2 mins read

Betfred secures new three-year World Matchplay sponsorship

British bookmaker Betfred has agreed a three-year extension to its contract to serve as title sponsor of the Betfred World Matchplay.

The extended agreement with the Professional Darts Corporation (PDC) will see Betfred continue as title sponsor until the end of 2025, having initially teamed up with the PDC's summer spectacular [...]

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