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Advertising News

MansionBet partners ARC in exclusive greyhound sponsorship deal

Gibraltar-based online sports betting operator MansionBet has extended its partnership with Arena Racing Company (ARC) to include exclusive sponsorship of more than 800 greyhound meetings across the UK this year.

The deal will see the MansionBet brand displayed across all four ARC greyhound tracks at Newcastle, Sunderland, Perry Bar and [...]

2 mins read

Sportradar ad:s partners with Forza Football live score app

Sports data provider Sportradar has entered into a long-term partnership to provide its ad:s marketing solution to live score app Forza Football.

Sportradar will exclusively manage the advertising inventory within Forza Football live score app, enabling personalised messaging through its Marketing Cloud platform.

As well as working with Forza Football to maximise [...]

2 mins read

PointsBet named official sports betting partner of NHL

The National Hockey League (NHL) has secured a minority stake in PointsBet as part of its official sports betting partnership with the Australian and US sports betting operator.

The multi-year strategic partnership covers both the US and Australian markets and allows PointsBet to integrate content into live NHL game broadcasts on [...]

3 mins read

Holland Casino cleared to sign multimillion euro betting partnership

Dutch state-owned gaming operator Holland Casino has secured government approval to enter into a strategic partnership with broadcaster FOX and the top two divisions of professional football in the Netherlands.

The sponsorship deal has been agreed ahead of the opening of the country’s regulated online betting and gaming market later this [...]

1 min read
Advertising Standards Authority

ASA bans Ladbrokes ad on social responsibility grounds

The UK Advertising Standards Authority has banned an ad by Ladbrokes which showed a man excitedly waiting for the start of a horse race.

The ad prompted one complaint from an individual who believed that it depicted gambling behaviour that was socially irresponsible.

The video on demand ad on All4 was seen [...]

1 min read

Google set to accept online gambling apps in 19 countries

Google will soon allow real-money gambling apps into its Google Play app store in an additional 15 countries.

Google’s policies currently allow online gambling apps in just four countries, Brazil, France, Ireland and the United Kingdom.

This will change on March 1, when real-money gambling apps, fantasy sports apps, and ads related [...]

1 min read
Catena Media

Catena Media appoints Michael Daly as chief executive

Stockholm-listed iGaming affiliate Catena Media has appointed Michael Daly as its next chief executive.

Daly has led Catena Media’s US operations since April 2018 and will take over as CEO on 1 March, replacing Per Hellberg, who stepped down earlier this month.

Prior to joining Catena Media, Daly held numerous positions within [...]

2 mins read

DraftKings signs Charlotte Hornets fantasy sports partnership

New York-listed DraftKings has been named as the exclusive official daily fantasy sports partner of the NBA’s Charlotte Hornets.

The multi-year agreement increases DraftKings’ presence in North Carolina and provides the operator with access to Hornets trademarks and logos, as well as advertising on LED signage courtside, on the basket stanchion [...]

2 mins read

PointsBet signs Shaquille O’Neal as Australian brand ambassador

Sydney-listed betting operator PointsBet has named professional basketball legend Shaquille O’Neal as its Australian brand ambassador.

O’Neal will headline PointsBet’s 2021 Australian brand campaign across broadcast and online channels, leveraging the increasing popularity of basketball in the country.

“Shaq is an iconic figure in the worlds of sports and entertainment and was [...]

2 mins read

PlayUp signs first US sports partnership with New Jersey Devils

Australian and US online sports betting operator PlayUp has agreed a multi-year partnership with the NHL’s New Jersey Devils.

The Devils become PlayUp's first US professional sports team partner, with the operator becoming the presenting partner of the Devils newly redesigned PlayUp Studio, the team's Season Preview Show, as well as [...]

2 mins read

BetMGM secures exclusive tie-up with MLB’s Washington Nationals

US sports betting operator BetMGM has agreed an exclusive multi-year partnership with MLB’s Washington Nationals.

The partnership will see the opening of a BetMGM Sportsbook connected to the club’s Nationals Park stadium and the launch of a mobile app within the permitted area around the Park.

“The Nationals are thrilled to expand [...]

2 mins read

PointsBet named official gaming partner of Detroit Red Wings

Sports betting operator PointsBet has agreed a multi-year deal to serve as an official gaming partner of the NHL’s Detroit Red Wings.

The partnership gives PointsBet prominent brand exposure through television broadcast-visible virtual signage on the ice and LED signage and branding throughout the Little Caesars Arena during Red Wings home [...]

3 mins read
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